Graphic Design Essentials – An Overview

We are surrounded with Graphics; it is on newspapers, books, magazines etc. As a part of web design, it is meant to provide a visual message to its visitors. It should give them a great website user experience. An important factor to consider while designing graphics is to grab the attention of user for a long time while he is going through your site. This factor is most important for Ecommerce web sites as long stay of a user on their site increases the possibility of purchasing a product from their site.So Ecommerce web design should be given careful attention. Graphic designer should communicate with client and understand what message a client wants to pass on to his visitors though design. This would help graphic designer to focus on how the contents should be displayed in website.A Graphic designer uses various methods and techniques to create a visual display of concepts, ideas and messages. He should make an efficient use of those methods and techniques. It consists of various elements such as words, symbols, pictures, colors, lines, shapes, backgrounds etc…One should know how to organize these elements and maintain balance in their use. Visual arts and layout design techniques can also be used to produce the absolute result. He should be able to establish an active communication between the client’s website and his targeted audience through his design.A graphic designer’s task involves arranging and using elements on various types of media such as a poster, a package or a website. They utilize special software’s such as Adobe Illustrator, Photoshop or In Design. One of the essential requirements for a graphic designer is the project management skill. He should be able to handle different projects. He should be very creative and innovative.All designers basically require the knowledge of two most essential software’s which arei. Adobe Creative Suite: It includes Illustrator, InDesign, Flash, Dreamweaver, Acrobat Pro and several other tools. Illustrator: It used for designing posters, logos etc. InDesign: it is used for Designing Magazine layout, books, desktop publishing etc.ii. Adobe Photoshop: Adobe Photoshop is very popular software.It is used for following purposes. Most importantly it is used for design website, creating layouts for projects.It can be used for following work.:• Edit photos.• Saving photos or images in a different file formats.• Resize and crop photos.• Change colors and backgrounds.• Repaint photos, such as “erasing” a spot.• Special effects and styles.• Selecting file formats and changing file size.There are many companies who offer graphic design services. But only some of them offer specialized services in all aspects of graphic design and have proficient team. They can do various type of work for you depending on your business such as logo and brochure design, stationary, flyers and posters etc. As graphic designer plays significant role in promoting your business, some companies also offer advertising assistance for your business promotion. It is the most critical part of web designing as it creates your first impression on your visitors. So it’s important for companies offering these services to have well organized skilled and experienced team of graphic designer to deliver high quality & sincere services to their clients.